EN class="highlight">Companies often class="highlight">look class="highlight">for benchmarks class="highlight">in class="highlight">their class="highlight">market class="highlight">sector, class="highlight">which class="highlight">is class="highlight">not class="highlight">a class="highlight">bad practice. class="highlight">And big class="highlight">companies class="highlight">like class="highlight">Google, Amazon, class="highlight">and Facebook tend class="highlight">to class="highlight">do extensive testing class="highlight">to class="highlight">make class="highlight">their class="highlight">services class="highlight">as effective class="highlight">as possible.