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EN The Brand Guidelines module, which allows organizations to centralize their brand guidelines to aid compliance

• Brand Guidelines module
• compliance

EN The 21 person Brand Studio team is tasked with producing core brand content like logos, imagery, marketing toolboxes for major campaigns, establishing brand guidelines, and promoting brand consistency across all touchpoints

• person Brand Studio
• tasked with producing
• imagery
• campaigns
• establishing brand guidelines
• promoting brand consistency
• touchpoints

EN Sharing brand guidelines and getting staff buy-in throughout your business is vital for maintaining control of your image and the values you are communicating to the public

• Sharing brand guidelines
• getting staff buy-in
• vital for maintaining
• image
• public

EN Safeguarding your brand's identity and reputation is paramount to a successful brand marketing strategy. Learn how to build and share brand guidelines effectively with our free guide: Brand management in the digital era.

• Safeguarding your brand's
• reputation is paramount
• successful brand marketing
• share brand guidelines
• free guide
• digital

EN Make updates to your Brand Guidelines in real-time instead of emailing out-of-date brand guidelines in PDF format

• Guidelines in real-time
• emailing out-of-date brand
• PDF format

EN Effectively promote asset reuse and localize your marketing materials in minutes using our digital, print, and video templating tools while safeguarding your brand.

• Effectively promote asset
• localize your marketing
• print
• video templating tools

EN By also integrating brand guidelines with DAM, any changes made to brand assets in the DAM are immediately reflected in your guidelines too, ensuring everyone is always up-to-date.

• integrating brand guidelines
• DAM
• guidelines too

EN Brand consistency is a challenge for a company with 25,000+ employees in over 80 countries, but Syngenta is able to fufill ambitious marketing goals with Bynder.

• Syngenta is able
• fufill ambitious marketing

EN Through the Bynder and Storyteq integration, companies will have access to these digital assets from within Storyteq, enabling seamless creation of new videos and dynamic ads that are fully aligned with company brand guidelines.

• Bynder
• Storyteq integration
• Storyteq
• enabling seamless creation
• videos
• brand

EN Onboarding new business units was unstructured and sluggish: a lot of Skype meetings were needed, and even then the lack of brand guidelines about asset usage made it unclear how localization was being carried out

• unstructured
• sluggish
• lot of Skype
• were needed
• localization was being

EN Also commonly referred to as brand guidelines, a brand book, or a brand style guide, it typically includes instructions on everything from typography and tone of voice to color palettes and logo usage.

• brand guidelines
• brand book
• brand style guide
• typically includes instructions
• everything from typography
• tone of voice
• color palettes
• logo

EN Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.

• Building a brand
• maintaining a great
• company-wide effort
• sure your brand
• globally recognizable
• cohesive
• consistent
• highest quality

EN Many of the world’s best companies manage their brand with Bynder Brand Guidelines— the simple solution for building, organizing, evolving and distributing your brand guidelines.

• Bynder Brand
• organizing
• evolving
• distributing your brand

EN Regardless of location, get everyone on the same page with your brand guidelines, files and asset usage

• Regardless of location
• guidelines
• files
• asset usage

EN Keep everyone in your team aligned with your clients’ brand guidelines when creating page-flip marketing brochures

• page-flip marketing brochures

EN Keep everyone in your team aligned with your clients’ brand guidelines when creating page-flip marketing brochures

• page-flip marketing brochures

EN Unprofessional, off-brand collateralIf you don’t use approved templates, you run the risk of publishing poorly designed material that presents your brand in a poor light

• Unprofessional
• approved templates
• run the risk
• publishing poorly designed
• presents your brand
• poor light

EN That way, you can ensure your creative collateral is always consistent with your brand guidelines and fits the needs of each market and channel, so you can focus on higher-value creative work.

• way
• ensure your creative
• brand guidelines
• fits the needs
• each market
• channel
• focus on higher-value

EN The result is digital marketers can create content quickly and in high-volume to support their digital marketing campaigns, while also ensuring brand guidelines and design principles are adhered to

• result is digital
• create content quickly
• digital marketing campaigns
• while also ensuring
• guidelines

EN The brand management software should have functionality that allows organizations to manage and update brand guidelines, helping to drive brand consistency and the correct usage of branded assets.

• brand management software
• functionality that allows
• manage
• update brand guidelines
• helping to drive
• consistency

EN There was also no streamlined way to communicate updates to the logo or brand, newly available imagery, changes to brand guidelines, or major global campaign assets.

• brand
• newly available imagery
• changes to brand
• major global campaign

EN With Bynder’s help, Milestone aims to empower external stakeholders and ensure they have access to the latest brand guidelines, digital templates, and marketing deliverables on demand.

• external stakeholders
• latest brand guidelines
• digital templates

EN * This business case illustrates a genuine case study of a Bynder customer that can’t be named due to strict brand guidelines. The customer is a health insurance company. Screenshots and images have been edited and rendered anonymous.

• brand guidelines
• insurance company
• Screenshots
• rendered

EN * This business case illustrates a genuine case study of a Bynder customer that can’t be named due to strict brand guidelines

• brand guidelines

EN What is the purpose of brand guidelines?

• purpose of brand

EN The purpose of brand guidelines is to help ensure your brand is presented consistently, and that it is immediately recognizable by anyone, anywhere in the world

• purpose of brand
• ensure your brand
• presented consistently

EN Brand guidelines act as a helpful toolbox for your business to use when publishing or sharing any branded content on your marketing channels or with suppliers, customers or the general public.

• Brand guidelines act
• publishing
• sharing any branded
• marketing channels
• suppliers
• customers
• general

EN What are some examples of brand guidelines?

• examples of brand

EN Check out an example of brand guidelines here.

• brand guidelines

EN Don't underestimate the importance of clear brand guidelines to achieve positive brand equity

• clear brand guidelines
• achieve positive brand

EN Brand management systems captures all aspects of designing, delivering and regulating the desired perception of your company

• Brand management systems
• aspects of designing
• delivering
• regulating the desired
• company

EN And that’s where Bynder comes in: it’s an all-in-one online brand management solution that aligns your brand assets to your brand management guidelines, brand strategy and approved usage.

• all-in-one online brand
• solution that aligns
• brand management guidelines
• brand strategy
• approved

EN Delayed deadlines don’t need to be the default when launching marketing campaigns

• Delayed deadlines
• default when launching
• campaigns

EN Nobody using your brand guidelines? Here’s why

• guidelines
• why

EN BIMI intends to make it easier for us to quickly identify important information within emails using branding guidelines and visual cues found in logos.

• quickly identify important
• guidelines
• visual cues found

EN Supports organisational brand guidelines

• Supports organisational brand

EN Supports organisational brand guidelines

• Supports organisational brand

EN Don’t use Pinterest’s name, logo or trademark in a way that confuses people (check out our brand guidelines for more details).

• name
• logo

EN Do review our brand guidelines for general rules about using the Pinterest brand.

• review our brand
• Pinterest

EN Eliminate process bottlenecks by bringing all relevant stakeholders together to ensure everything is on-brand and fit for publishing.

• Eliminate process bottlenecks
• bringing all relevant
• together to ensure
• on-brand

EN By housing brand guidelines within your DAM, you not only centralize your brand assets, but also the rules around creating and using them.

• housing brand guidelines
• DAM
• centralize your brand
• rules around creating

EN PDFs are also more difficult to create, maintain and distribute compared to digital brand guidelines, and you always run the risk that an outdated version is somewhere out there in the world

• difficult to create
• maintain
• brand guidelines

EN See how you can create on-brand content in high-volume, faster than ever.

• create on-brand content
• high-volume

EN Print Brand Templates enables quick content creation and approvals—while sticking to design principles so you can get more out of your marketing.

• Print Brand Templates
• quick content creation
• sticking to design

EN Execute a consistent brand across markets by making your brand’s guidelines instantly accessible to everyone

• Execute a consistent
• guidelines instantly accessible
• everyone

EN Create a customizable homepage with your own branding, providing a central point for colleagues to discover the latest campaign assets and/or changes to brand guidelines

• Create a customizable
• own branding
• providing a central
• colleagues to discover
• latest campaign assets
• changes to brand

EN Whether it’s for print or digital, editable templates allow you to create assets in minutes while sticking to your design principles, freeing your designers for higher-value work

• Whether
• print
• digital
• editable templates allow
• design principles
• freeing your designers

EN Share your Brand Guidelines to let partners work more autonomously

• Share your Brand
• autonomously

EN It’s difficult to communicate our brand guidelines to key stakeholders and ensure the correct, up-to-date assets are being used.

• difficult to communicate
• stakeholders
• ensure the correct

EN Many DAM vendors (such as Bynder) include brand guidelines functionality as an additional feature within the digital asset management solution

• DAM vendors
• Bynder
• include brand guidelines
• additional feature within
• digital asset management