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EN The Brand Guidelines module, which allows organizations to centralize their brand guidelines to aid compliance

• Brand Guidelines module
• compliance

EN Execute a consistent brand across markets by making your brand’s guidelines instantly accessible to everyone

• Execute a consistent
• guidelines instantly accessible
• everyone

EN By also integrating brand guidelines with DAM, any changes made to brand assets in the DAM are immediately reflected in your guidelines too, ensuring everyone is always up-to-date.

• integrating brand guidelines
• DAM
• guidelines too

EN Eliminate process bottlenecks by bringing all relevant stakeholders together to ensure everything is on-brand and fit for publishing.

• Eliminate process bottlenecks
• bringing all relevant
• together to ensure
• on-brand

EN By housing brand guidelines within your DAM, you not only centralize your brand assets, but also the rules around creating and using them.

• housing brand guidelines
• DAM
• centralize your brand
• rules around creating

EN PDFs are also more difficult to create, maintain and distribute compared to digital brand guidelines, and you always run the risk that an outdated version is somewhere out there in the world

• difficult to create
• maintain
• brand guidelines

EN See how you can create on-brand content in high-volume, faster than ever.

• create on-brand content
• high-volume

EN Unprofessional, off-brand collateralIf you don’t use approved templates, you run the risk of publishing poorly designed material that presents your brand in a poor light

• Unprofessional
• approved templates
• run the risk
• publishing poorly designed
• presents your brand
• poor light

EN Print Brand Templates enables quick content creation and approvals—while sticking to design principles so you can get more out of your marketing.

• Print Brand Templates
• quick content creation
• sticking to design

EN Make updates to your Brand Guidelines in real-time instead of emailing out-of-date brand guidelines in PDF format

• Guidelines in real-time
• emailing out-of-date brand
• PDF format

EN Create a customizable homepage with your own branding, providing a central point for colleagues to discover the latest campaign assets and/or changes to brand guidelines

• Create a customizable
• own branding
• providing a central
• colleagues to discover
• latest campaign assets
• changes to brand

EN Whether it’s for print or digital, editable templates allow you to create assets in minutes while sticking to your design principles, freeing your designers for higher-value work

• Whether
• print
• digital
• editable templates allow
• design principles
• freeing your designers

EN Effectively promote asset reuse and localize your marketing materials in minutes using our digital, print, and video templating tools while safeguarding your brand.

• Effectively promote asset
• localize your marketing
• print
• video templating tools

EN Share your Brand Guidelines to let partners work more autonomously

• Share your Brand
• autonomously

EN It’s difficult to communicate our brand guidelines to key stakeholders and ensure the correct, up-to-date assets are being used.

• difficult to communicate
• stakeholders
• ensure the correct

EN That way, you can ensure your creative collateral is always consistent with your brand guidelines and fits the needs of each market and channel, so you can focus on higher-value creative work.

• way
• ensure your creative
• brand guidelines
• fits the needs
• each market
• channel
• focus on higher-value

EN Many DAM vendors (such as Bynder) include brand guidelines functionality as an additional feature within the digital asset management solution

• DAM vendors
• Bynder
• include brand guidelines
• additional feature within
• digital asset management

EN The result is digital marketers can create content quickly and in high-volume to support their digital marketing campaigns, while also ensuring brand guidelines and design principles are adhered to

• result is digital
• create content quickly
• digital marketing campaigns
• while also ensuring
• guidelines

EN Not everyone knows your brand rules.

EN Easily share Brand Guidelines with all relevant stakeholders so everyone understands how to use your brand's assets

• Easily share Brand
• brand's assets

EN The ability to create and manage brand guidelines

• ability to create
• manage brand guidelines

EN The brand management software should have functionality that allows organizations to manage and update brand guidelines, helping to drive brand consistency and the correct usage of branded assets.

• brand management software
• functionality that allows
• manage
• update brand guidelines
• helping to drive
• consistency

EN See how you can create digital-ready, future-proof brand guidelines with Bynder.

• create digital-ready
• future-proof brand guidelines

EN Brand consistency is a challenge for a company with 25,000+ employees in over 80 countries, but Syngenta is able to fufill ambitious marketing goals with Bynder.

• Syngenta is able
• fufill ambitious marketing

EN Create a custom page with corporate brand guidelines and enable click-on agreements to ensure users follow these terms.

• Create a custom
• corporate brand guidelines
• enable click-on agreements
• ensure users follow

EN It enables access to the right content across multiple markets and online brand guidelines for guidance on correct usage

• right content across
• markets
• online brand guidelines
• guidance on correct

EN There was also no streamlined way to communicate updates to the logo or brand, newly available imagery, changes to brand guidelines, or major global campaign assets.

• brand
• newly available imagery
• changes to brand
• major global campaign

EN The 21 person Brand Studio team is tasked with producing core brand content like logos, imagery, marketing toolboxes for major campaigns, establishing brand guidelines, and promoting brand consistency across all touchpoints

• person Brand Studio
• tasked with producing
• imagery
• campaigns
• establishing brand guidelines
• promoting brand consistency
• touchpoints

EN Through the Bynder and Storyteq integration, companies will have access to these digital assets from within Storyteq, enabling seamless creation of new videos and dynamic ads that are fully aligned with company brand guidelines.

• Bynder
• Storyteq integration
• Storyteq
• enabling seamless creation
• videos
• brand

EN With hundreds of retailers catering to different regional markets, it was challenging for the marketing team to coordinate phased launches and keep promotion on-brand.

• hundreds of retailers
• different regional markets
• team to coordinate
• launches
• keep promotion

EN Brand Connect and GuidelinesSanta Cruz Bicycles uses an internally developed landing page to communicate their brand guidelines to retailers worldwide

• Brand Connect
• GuidelinesSanta Cruz Bicycles
• internally developed landing
• communicate their brand
• retailers worldwide

EN Milestone is always looking to find more ways to put their brand guidelines and digital assets to work

• Milestone is always
• ways to put
• brand guidelines

EN With Bynder’s help, Milestone aims to empower external stakeholders and ensure they have access to the latest brand guidelines, digital templates, and marketing deliverables on demand.

• external stakeholders
• latest brand guidelines
• digital templates

EN We took our PDF brand guidelines and moved them into Bynder, updated once in a while with a mail update

• took our PDF
• guidelines
• update

EN * This business case illustrates a genuine case study of a Bynder customer that can’t be named due to strict brand guidelines. The customer is a health insurance company. Screenshots and images have been edited and rendered anonymous.

• brand guidelines
• insurance company
• Screenshots
• rendered

EN * This business case illustrates a genuine case study of a Bynder customer that can’t be named due to strict brand guidelines

• brand guidelines

EN Onboarding new business units was unstructured and sluggish: a lot of Skype meetings were needed, and even then the lack of brand guidelines about asset usage made it unclear how localization was being carried out

• unstructured
• sluggish
• lot of Skype
• were needed
• localization was being

EN And with brand guidelines available directly in Bynder, everyone knows best practices for how the brand should be communicated.

• brand guidelines available
• Bynder

EN Also commonly referred to as brand guidelines, a brand book, or a brand style guide, it typically includes instructions on everything from typography and tone of voice to color palettes and logo usage.

• brand guidelines
• brand book
• brand style guide
• typically includes instructions
• everything from typography
• tone of voice
• color palettes
• logo

EN Brand guidelines are clearly defined rules and standards that show how your brand should be represented to the world

• defined rules
• standards that show

EN Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does and what it stands for.

• ensure consistency
• does
• stands

EN The brand guidelines should be shared and understood throughout the business

• brand guidelines should
• shared

EN What is the purpose of brand guidelines?

• purpose of brand

EN The purpose of brand guidelines is to help ensure your brand is presented consistently, and that it is immediately recognizable by anyone, anywhere in the world

• purpose of brand
• ensure your brand
• presented consistently

EN Brand guidelines act as a helpful toolbox for your business to use when publishing or sharing any branded content on your marketing channels or with suppliers, customers or the general public.

• Brand guidelines act
• publishing
• sharing any branded
• marketing channels
• suppliers
• customers
• general

EN Sharing brand guidelines and getting staff buy-in throughout your business is vital for maintaining control of your image and the values you are communicating to the public

• Sharing brand guidelines
• getting staff buy-in
• vital for maintaining
• image
• public

EN Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.

• Building a brand
• maintaining a great
• company-wide effort
• sure your brand
• globally recognizable
• cohesive
• consistent
• highest quality

EN What are some examples of brand guidelines?

• examples of brand

EN Brand guidelines are not all the same, but you can take inspiration from what other brands are doing

• same
• brands are doing

EN Our brand guidelines include sections on design principles, logo usage, typography, colors, and layout

• brand guidelines include
• design principles
• logo usage
• typography
• colors
• layout